When we asked Jesse Castro to look back on what’s transpired over the two years since he and his team took over the internet/cable service at sister parks Silveridge and The Resort, he smiled as he recalled a pair of visits that summed up his experience:
“I remember the first time I spoke to the residents — this was at a breakfast two seasons back — and I came in and could feel the tension in the air. I knew all the disappointments they’d been through, and I could feel them thinking, ‘here we go again.’ Then, this last time I spoke, as soon as I was introduced, people started clapping and cheering.”
Yes, Jesse and his team are park heroes, having succeeded in overcoming the many challenges that thwarted other IT consultants. George Igualt, head of management for the parks, says, “Finding them was like finding a needle in a stack of needles,” by which he meant that there are plenty of companies thinking/saying they could solve the parks’ unique infrastructure problems, but, as George, puts it, “There was no off-the-shelf solution — Jesse had the only outfit I know that could solve our issues.”
Looking back, Jesse says, “I met George through a mutual friend and I spent three weeks surveying the parks before deciding if we could help. Things had gotten chaotic and the residents were… I don’t want to use the word ‘afraid’ but it fits. They’d been disappointed before. And so I knew that I had to make frequent appearances. I committed to come to the breakfast meetings to update residents – I’d be there to tell them why things were the way they were and what we were doing to make things better. The biggest problem was back in the server room, where the equipment just didn’t have the processing power; but then we also had to dig new lines.”
It turns out that knowing just where those lines are has been an ongoing challenge: “One of the things we’re working on this off-season is updating the map that shows where the lines run — a lot of testing and digging. We have a map, but we’ve learned that it’s not always right.”
It took many months, but Jesse can now happily assess the progress: “When we started the service was at 10 megabytes per second. We’ve increased that six times, to 60 megabytes. That’s getting out of a go-cart and jumping into a Mercedes.”
Even so, Jesse added, the work is never finished. Not only does technology race ahead, but the old-fashioned issues keep coming up. “Infrastructure problems never go away,” Jesse pointed out, saying, “Someone is, say, putting in new pavers and digging outside their unit and they might nick one of our lines.” Should that happen or if any issues with the service arise, residents can go directly to Jesse’s team at Freedom Cable & Internet via their website:
https://freedomcable.net/silveridge-connect
JESSE CASTRO, A Brief Bio
When we sat down with Jesse to talk about internet service, we also wanted to learn something about his background and how he came to be an internet hero while looking nothing like the geeky kid of the tech stereotype. |